The Ford Ka is a sub-compact, reminiscent of Asia’s offerings for the American small-car market. Yet while Ford is an American automotive company, the Ka won’t be coming to U.S. shores, as Ford CEO Alan Mulally recently noted.
Our view is that Fiesta is about the smallest vehicle that we think will be a real success in the United States.
Ford’s stance on the Ka-in-the-U.S. must be because no one else thinks sub-compacts have a fighting chance in the U.S. either. Mibz: reported on a comment that George Pipas, who spoke to the Automotive Press Association in Detroit, made on the issue:
By 2013, Pipas predicted that compact cars, subcompact cars and crossover vehicles built off small-car platforms will account for 36% of total new-vehicle sales in the United States.
So wait, it’s just Ford who’s out-of-touch with what consumers want? You mean, they don’t all want Mustangs? But Ford is making billions, aren’t they?
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